![]() MPL Brands NV is a privately held import, distribution, marketing and sales company for innovative premium alcohol beverages. A growing go-to and beloved favorite amongst margarita enthusiasts and ready to drink fans, Rancho La Gloria is one of the top performing RTD brands in focus markets around the US. Paying homage to the iconic margarita cocktail enjoyed around the world, Rancho La Gloria serves up a variety of twists on its classic original including modern takes on the Peach and Watermelon Margarita. All Rancho La Gloria products are made with 100% Blue Weber Agave, real lime juice and premium ingredients, and adds a subtle twist to the classic recipe with natural flavors. Launched in 2010, Rancho La Gloria offers an array of agave-based, premium canned, bottled and frozen cocktails. For more information, recipes and more, visit and follow along on Instagram Rancho La Gloria They join the brand’s portfolio of bottled cocktails that include Rancho La Gloria Ready to Drink Margaritas in five flavors – Original, Strawberry, Mango, Watermelon and Peach – and Rancho La Gloria Ready to Drink Paloma. Rancho La Gloria Skinny Margarita Cocktails are now available at Target stores nationwide for a suggested retail price of $8.99 per 750mL bottle and will roll out to additional retailers, such as HEB, Kroger, Harris Teeter and Safeway in early 2022. Only 90 calories and 3g carbs (per 5 fluid oz.Perfectly-balanced, Rancho La Gloria Skinny Margarita is bottled with the following characteristics and can be enjoyed on the rocks or blended: With our new Skinny Margarita, we’re pleased to offer our consumers yet another way to enjoy agave margaritas and are excited to welcome those looking for low calorie, low sugar options to the Rancho family.” “As one of the fastest growing ready-to-drink brands, Rancho La Gloria continues to innovate and push category boundaries with the consumer top of mind,” said Russell Stanley, COO of Patco Brands.”The margarita has not only become a year-round cocktail, but also the number one drink of choice in the U.S. Crafted with fresh lime juice and 100% Blue Weber Agave, which is harvested for USDA certified Organic Blue Agave nectar and fermented into agave wine, Rancho La Gloria’s margaritas provide an authentic tequila experience that can be enjoyed on every occasion Available in Classic Lime and Strawberry, Rancho La Gloria Skinny Margaritas offer a convenient and low calorie option to a classic cocktail.Īs with all Rancho La Gloria bottled margaritas, the new skinny adaptations embody the essence of the original cocktail. By GlobalDataĭon’t miss out on key market insights that can help optimize your next investment – read the report now.LAS VEGAS - Rancho La Gloria, the largest brand in the wine-based ready-to-drink beverage category, announced a better-for-you extension of its line of bottled De Agave Wine Cocktails with the launch of its Skinny Margarita Cocktails. Perform company-level analysis to understand business model, size, and geographic focusĭon’t miss out on key market insights that can help optimize your next investment – read the report now.Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more.Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more.This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to: The majority of products belong to the personal care industry with a total of 5,788 products to date. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. ![]() Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. The North American region consists of almost 74 products with innovations related to the formulation of the product. Unilever products are categorized by innovation ratings and tags in our product launch database. Unilever also utilizes social media platforms for advertisement. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. ![]() Unilever product advertising is mainly through mainstream TV channels. ![]()
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